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NZ owned & made

Why are our prices significantly lower than other brands? It's simple, we manufacture all our products in our Waikato factory. This means we can assure top quality nutrition at arguably, the best prices in NZ.

Nourishing & intentional

Our ingredients are carefully chosen to craft the most nourishing (and tasty!) products we can. Nothing unnecessary, just what your body needs.

Free Fast Shipping

When you spend $30+

5 Health Star Rating

Awarded to our signature Nothing Naughty Protein Bars!

Local Help & Support

We offer chat support during business hours

Stockists around NZ

Find a store near you

Keep it real

Real people. Real food. Real images. No BS. Just quality products that can make a real difference to the well-being of our customers.

We value sustainability

We're passionate about preserving the planet and are continually working towards a smaller carbon footprint through all aspects of the production process. We work with leading NZ packaging suppliers using recycled and recyclable plastics to minimise impact on landfill and the environment.

Shop Top Products

  • Browse our Top Sellers See more

  • Nothing Naughty Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    The Tastiest Protein Bars in NZ Looking for a protein bar that supports your fitness goals and actually tastes good? Nothing Naughty Protein Bars a...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Premium NZ Whey Protein - 1kg Jar

    $50.95 - $54.95
    $50.95 - $54.95
    $50.95 - $54.95
    $50.95

    Unfortunately due to a delay in our jars we are out of stock of a number of flavours - we hope to have these back in stock mid-late March. We apolo...

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    $50.95 - $54.95
    $50.95 - $54.95
    $50.95 - $54.95
    $50.95

  • Electrolyte Hydration Powder 515g

    $16.95 - $16.95
    $16.95
    $16.95 - $16.95
    $16.95

    Replenish & Hydrate - For Active Pursuits Our Premium Electrolyte Hydration Mix is the perfect companion for intense workouts, outdoor adventu...

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    $16.95 - $16.95
    $16.95
    $16.95 - $16.95
    $16.95

  • Pure Collagen - 500g Jar

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Boost Your Body's Natural Collagen Production Our Pure Collagen Peptides Powders provide bioavailable amino acids and peptides which are important ...

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    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

  • Plant Protein Bars - Box of 12

    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

    Power up with Plant Protein Meet your new "leaving the house must-have". Nothing Naughty Plant Protein Bars are the perfect on-the-go snack—rich in...

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    $33.95 - $33.95
    $33.95
    $33.95 - $33.95
    $33.95

  • Lean Bean Protein - 500g Jar

    $32.95 - $34.95
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95

    Unfortunately due to a delay in our jars we are out of stock of a number of flavours - we hope to have these back in stock mid-late March. We apolo...

    View full details
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95 - $34.95
    $32.95

  • Fibre Syrup 250ml

    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

    Sugar-Free & High in Prebiotic Fibre! Nothing Naughty Fibre Syrup is a natural, low-calorie sweetener that adds the perfect touch of sweetness ...

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    $9.95 - $9.95
    $9.95
    $9.95 - $9.95
    $9.95

  • Premium Super Greens & Reds

    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

    Make everyday wellness easy and delicious Transform your morning routine with this tasty wellness blend, crafted in New Zealand to support your hea...

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    $49.95 - $49.95
    $49.95
    $49.95 - $49.95
    $49.95

Reviews From Our Customers

Let customers speak for us

from 12204 reviews
Nothing Naughty Protein Bars - Box of 12
You won't find better.

The perfect, most delicious protein snack.

Emma
Nothing Naughty Protein Bars - Box of 12
Electrolyte Hydration Powder 515g
OMG!!!

I will never buy another electrolyte drink again. I have found the one for me! Absolutely delicious, I now go to bed excited to wake up and drink this first thing in the morning. Thankyou, Emma.

Emma
Electrolyte Hydration Powder 515g
Go Slim Body Shaping Protein Bar - Single
Chocolate Go Slim Bar

I've had the chocolate and the cookies and cream bars, and both are delicious, but I've got to give the slight edge to the chocolate bar. It's really good and captures that chocolate flavour without the artificial taste that comes with a lot of these kinds of protein bars. I also like that it's softer than some of the other bars, which makes it easier to chew.

Kristina
Go Slim Body Shaping Protein Bar - Single
Premium Whey Protein Bites
Pineapple flavour

Essentially, they're like protein pineapple lumps with a different texture. These are actually delicious, and I may have eaten a few more than I planned to.

Sarah M.
Premium Whey Protein Bites
Protein Pancake & Waffle Mix 455g
Amazing!!

This is my favourite meal of the day - I loveee these pancakes… I think they taste like Cinnabon scrolls! And so epic with Greek Yoghurt, sugar free syrup and berries!! Thanks Nothing Naughty!! Will definitely be ordering more! :)

K.W.
Protein Pancake & Waffle Mix 455g
Nothing Naughty Protein Bar - Single
long standing favorite

Finally a protein bar that doesn't have a strange aftertaste

Bronwyn Stoneley
Nothing Naughty Protein Bar - Single
Fruit Bar - Single
sweet fix

full of flavor to satisfy that sweet craving

Bronwyn Stoneley
Fruit Bar - Single
ProCrunch Formulated Meal Replacement Protein Bar - Single
grab and go

Tasty and filling

Bronwyn Stoneley
ProCrunch Formulated Meal Replacement Protein Bar - Single
Electrolyte Hydration Powder 515g

Heslthy ingreadient. No toxic seed oils or highly processed sugars. Handy snack sizes

Vance
Electrolyte Hydration Powder 515g
Pure Collagen - 500g Refill Bag

Heslthy ingredients and mixes well in smoothies

Vance
Pure Collagen - 500g Refill Bag
NZ Whey Protein - 1kg Refill Bag

Very healthy ingredient with no seed oils and other toxic things like highly processed sugars etc unlike most protein powders. Highly recommend

Vance
NZ Whey Protein - 1kg Refill Bag
Nothing Naughty Protein Bars - Box of 12
Enjoying all the flavours

I like some more than others but can't say there is any i haven't enjoyed. I am finding these much nicer than some other brands as they have a better after taste.

Tracey Caldwell
Nothing Naughty Protein Bars - Box of 12
Nothing Naughty Protein Bars - Box of 12
Mixed box

Yum! Very happy with them and enjoying all the flavours

Rebecca Vermeren-Jones
Nothing Naughty Protein Bars - Box of 12
Premium Super Greens & Reds
Lovely tasting

I have bought this product as I've had another brand sometime ago. Nothing Naughty does have a berry taste, much better than that strong green grassy taste of some.
It took a bit to find the tiny scope inside the packet even after squeezing it thoroughly from the outside. Also there are no directions on the back as yo the number of scoops. It says that 6grams is a serving size, so hoping one scoop does it. Plus it does not mention the amount of water to use. I use half a glass then it's not too much to swallow.
Happy with positive effects so far.

J Fox
Premium Super Greens & Reds
Plant Protein Bars - Box of 12
Tasty and dairy free. Great product

Tasty and dairy free. Great profuct

Fraser Tenquist
Plant Protein Bars - Box of 12

Recipes Using Nothing Naughty

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